When Roger Federer played in his first season-ending ATP Finals in 2002, no one was talking about the environmental impact of playing sports.

Sixteen years later, Federer competed at the Nitto ATP Finals for the top eight singles and doubles players in what the men’s ATP World Tour claims to be “the most sustainable tournament” since it moved from Shanghai to London’s O2 arena in 2009.

The ATP has took a range of measures “developed to significantly reduce the environmental impact of the eight-day event, in particular the amount of plastic used by players and fans,” it said in an emailed statement.

The measures came after a number of players and coaches, including Wimbledon finalist Kevin Anderson of South Africa, high-lighted the use of plastic, such as drinks bottles but also plastic wrappers around freshly strung rackets, last summer by players when on tour.

Anderson, the vice president of the ATP Player Council, supported the initiatives taking at the Nov. 11-18 Nitto ATP FInals, saying: “As leading tennis players we have an important role to play in setting examples and being positive role models for future generations.

STACK-CUP™ were delighted to be the reusable cup of choice for the ATP finals. James Roles, Global Managing Director of Stack-Cup, said “It’s great to see global tournament taking steps to be more sustainable. We are delighted to be a part of their drive to reduce single-use plastic and at the same time, adding value to the customer experience.”

To read the full article, see the following link: https://www.forbes.com/sites/daniellerossingh/2018/11/08/why-roger-federer-will-be-drinking-from-a-special-cup-at-the-atp-finals/#8b5222153e06